It is the digital platform used by the PDMS to facilitate the entire training process. We consider that one of the keys to success for the proper functioning of telemedicine is the permanent transfer of knowledge.

This is the reason why HTI has enabled the UniTelMed platform where all our clients have access not only to PDMS training courses, but also to a source of information, shared and fed by the experiences and knowledge of all our clients

MBA Telemedicine

MBA Telemedicine

Objective: To provide participants with enough knowledge and know-how to develop and implement a business model based on telemedicine.

Acquire the necessary knowledge and skills to help interpret and understand the complex environment in which telemedicine takes place helping in the decision making and development of business strategies and models.

Attendee profile: Our MBA approach is based on a set of actors that interact with each other to offer the market the different business models supported by telemedicine.

Therefore, the profile of the attendees encompasses a broad spectrum ranging from a doctor’s profile to a business’ profile.

– MBA Syllabus –

1. Introduction to telemedicine

  1. History of telemedicine
  2. Telemedicine and its influence on society
    1. The 4 pillars of telemedicine
    2. Main uses of telemedicine, its economic aspects, advantages and disadvantages
      1. Ethics and social responsibility
      2. World Health Organization WHO
      3. The management of chronic patients, preventive treatments Vs reactive
  3. Business cases solved by students. Business cases will be part of the final score of the MBA

(teaching hours 10)

2. The different telemedicine business models

  1. The three actors of telemedicine, doctors’ network, technology and call center
  2. Regulatory frameworks
    1. Legal aspects that regulate telemedicine
      1. Consultations vs Medical guidelines, electronic prescription, digital signature, etc.
      2. Confidentiality and Data Protection Act
      3. HIPAA Health Insurance Portability and Accountability Act
  3. Business models and their adaptation to social and business needs
    1. The traditional business models
      1. Business to Business
      2. Business to Business to Consumer
      3. Software as a Service SaaS
      4. Grants and NGOs
  4. Business cases solved by students. Business cases will be part of the final score of the MBA

(teaching hours 30)

3. Technology and systems

  1. The technological platform and its modules for the support of the telemedicine processes, analysis of different digital platforms such as the PDMS (Patient Doctor Management System)
    1. Communication protocols and standards: ICD10, HL7
    2. Electronic prescription, digital signature
  2. Cybersecurity in telemedicine
  3. Big Data and its advantages
  4. Block Chain
  5. Wearables and their integration with the technological platform
  6. Business cases solved by students. Business cases will be part of the final score of the MBA

(teaching hours 30)

4. Sales, Marketing and Advertising

  1. Communication, marketing and sales strategy
    1. The communication strategy and its manual
    2. The marketing and sales strategy, its manual and advertising messages
  2. Business cases solved by students. Business cases will be part of the final score of the MBA

(teaching hours 20)

5. Project control and administration

  1. Main challenges in the implementation of a telemedicine project and project organization
  2. Methodology for project implementation
  3. Consulting and operation contracts
  4. Business cases solved by students. Business cases will be part of the final score of the MBA

(teaching hours 10)

6. Case studies

  • The methodology for the preparation of the case studies will be based on the formation of working groups that will consist of 3 or more members depending on the final number of MBA attendees. There will be a maximum of 4 groups, equivalent to the number of practical cases.
  • All groups must prepare all of the assigned case study
  • Each group will have to present at least one of the practical cases in public
  • The score of the practical cases will be 80% of the final grade of the MBA.
  • The following aspects will be taken into consideration for the scoring of practical cases
Documentation provided for the presentation and general presentation of the case 10%
Innovation in case resolution 50%
Use and application of Technology in the case 30% 50%
Final result, conclusions and recommendations 10%
  1. Launch of a call to the Doctor in a Telecommunications company
  2. World Telemedicine Hub development and implementation of a new business model. 3.5 million people do not have access to basic medical care
  3. The strategic partnership with a television channel for the launch of a telemedicine product
  4. Launch of Latino Card in response to a need for a niche in society
  • At the beginning of the MBA, participants will be given a description of each of the practical cases, the main aspects to consider in the development of the same and the main objectives that are marked.
  • During the delivery of the modules of the MBA, participants will acquire the necessary knowledge that will help them in the resolution of cases.